Ram YogaSutra

Indian yogic tradition appears in Hindu texts written thousands of years ago. But the discipline bears scant resemblance to the popular exercise regime that has become a multibillion-dollar industry in the West, home of $90 Lululemon stretch pants and Mommy and Me fitness classes.

In recent weeks, Indian officials have begun efforts to reclaim yoga for the home team, making plans for a broad expansion of the wellness practice into all facets of civic life — including more than 600,000 schools, and thousands of hospitals and police training centers. They are spearheading efforts to promote and protect India’s most famous export, even quietly weighing a “geographical indication” for yoga, a trade protection normally given to region-specific goods such as Champagne from France or oranges from Florida.

Source: India’s new prime minister, Narendra Modi, aims to rebrand and promote yoga in India - The Washington Post

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