Yoga Clothing Is Way More Popular Than Yoga

Yoga Clothing Is Way More Popular Than Yoga  | RamYogasutra.com
Demand for yoga gear, is outpacing growth of the sport itself. Yoga participation grew 4.5% in 2013, according to the Sports & Fitness Industry Association.

Meanwhile, sales of yoga apparel were up 45%, according to Matt Powell, an analyst for SportsOneSource, a sporting-goods industry tracker.

"Everyone is wearing yoga pants, even people who aren't doing it," said Karen Score, the owner of Yoga Mandali, an independent yoga store in Saratoga Springs, N.Y.

Source: Yoga Poseurs: Athletic Gear Soars, Outpacing Sport Itself - WSJ




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